Nick Mazzucco, Senior Director of Integrated Marketing at SmartyPants<br />discusses the end of the AOR model, how to maintain a startup story through rapid national growth, and driving the best results for different platforms as a highly distributed in-store and online brand.<br /><br />Show Notes: <a href="https://podcast.socialnative.com/made-by-marketing-smartypants" rel="noopener">https://podcast.socialnative.com/made-by-marketing-smartypants</a>

Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking​ time.