Amanda Goetz, VP of Marketing at The Knot Worldwide discusses brand versus performance marketing, how Gen Z is shifting the wedding industry, and how to keep a brand relevant in today’s changing landscape. <br /><br />Show Notes: <a href="https://podcast.socialnative.com/made-by-marketing-the-knot-worldwide" rel="noopener">https://podcast.socialnative.com/made-by-marketing-the-knot-worldwide</a>

CAULIPOWER: The problem with traditional creative agencies

Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking​ time.