Sophia Aladenoye, Head of Growth Marketing at arfa, discusses her transition from law school into the marketing world, working through acquisitions by L’Oreal and Unilever, and the value of influencers for supplementing personalized content needs at scale.<br /><br />Show Notes: <a href="https://podcast.socialnative.com/made-by-marketing-arfa" rel="noopener">https://podcast.socialnative.com/made-by-marketing-arfa</a>

Sky Zone: Organic vs. paid social, reaching Gen Z, and avoiding ad fatigue with micro-influencers

Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking​ time.