Show notes
- Sam Underhill, Partner at Campaign Crafters Media, “Sam”- Michael Korvyakov, Partner at CCM, “Michael”- Ella White, Head of Outreach @ CCM, “Ella”Trisha welcomes college entrepreneurs Ella, Sam, and Michael from Campaign Crafters Media to discuss why a unified social media presence matters—especially for PNMs navigating sorority rush and anyone building a personal brand. Ella shares her University of Alabama rush experience during the highly publicized 2022 “Bama Rush” year: receiving her second-choice bid, trying it briefly, declining, then later joining her first-choice sorority through COB after a year and a half of making friends outside Greek life. The guests explain how they met and pivoted from political campaign work to helping private clients after political work dried up, with Sam describing experiences that pushed him toward entrepreneurship. They unpack what networking events are like in Washington, DC, why in-person connections can outperform cold DMs, and how confidence often matters more than appearances. Campaign Crafters outlines their social media management approach for personal brands—researching a niche, creating a content calendar, and using five high-performing content formats (face-to-camera videos, B-roll text videos, carousel posts, comparison videos, and skits) centered on retention. The conversation also covers why hashtags matter less now due to platform AI, why SEO keywords and clear storytelling are important, and how sorority recruitment teams review applicants’ social media and broader activities. 📌 Connect with Campaign Crafters Media📸 @campaigncraftersmedia🌐 campaigncraftersmedia.com*** Pre-order your copy of THE RUSH BIBLE ***https://www.simonandschuster.com/books/The-Rush-Bible/Trisha-Addicks/9781668217085📸 Trisha on Instagram: https://instagram.com/@rushwithconfidence🌐 Trisha's company at: https://itsallgreektome.orgHave questions or comments? Send us an email: [email protected]🔹 Listen to more episodes of Mad Rush wherever you get your podcasts!🎧 Available now on Apple Podcasts, Spotify, and YouTube!If you loved this episode, leave a ⭐⭐⭐⭐⭐ review and share it with a friend!Episode Highlights:Learn more about your ad choices. Visit megaphone.fm/adchoices