In this special episode of our Fall Rush Prep Series, Trisha welcomes Heather Adams, the CEO of Choice Media and Communications and a veteran sorority recruitment advisor. They discuss the importance of confidence, values, and authenticity during sorority recruitment and the extensive preparation and care that goes into the process from the sorority side. Heather offers invaluable advice for potential new members (PNMs), emphasizing the importance of keeping an open mind, avoiding preconceived notions, and not overthinking conversations. She also highlights the crucial support role that parents should play. The episode provides a comprehensive guide for anyone involved in or advising on sorority recruitment.About today's guest, Heather Adams:📸 https://www.instagram.com/heatherdixonadams🌐 https://choicemediacommunications.com/about-heather*** Pre-order your copy of  THE RUSH BIBLE ***⁠https://www.simonandschuster.com/books/The-Rush-Bible/Trisha-Addicks/9781668217085⁠📸 Trisha on Instagram: ⁠⁠https://instagram.com/@rushwithconfidence⁠⁠🌐 Trisha's company at: ⁠⁠https://itsallgreektome.org⁠⁠Have questions or comments? Send us an email: [email protected]🔹 Listen to more episodes of Mad Rush wherever you get your podcasts!🎧 Available now on Apple Podcasts, Spotify, and YouTube!If you loved this episode, leave a ⭐⭐⭐⭐⭐ review and share it with a friend!Episode Highlights:Learn more about your ad choices. Visit megaphone.fm/adchoices