Machinery Pete stops in Dana, IN to interview Erin Holbert on the family farm she returned to a couple of years ago. From the cab of their John Deere 8420 tractor back in October 2019 Holbert created her own online clothing store, “Heart of the Midwest”, which has grown rapidly. Holbert proceeded in short order to build massive social media and Youtube followings, now with nearly 60,000 Youtube subscribers. Impressive American entrepreneurial spirit at work in the heartland.