What happens when you sit down with a lighting designer who's spent decades crafting immersive luxury experiences across the Middle East—and ask him what it really takes to turn a journey into an emotion?In this episode of LytePOD, host Sam Koerbel travels to Dubai to sit down with Paul Miles, a veteran lighting designer who has shaped some of the region's most ambitious hospitality projects—from desert resorts where car headlights announce arrivals 15 minutes away, to the monumental facade of Atlantis The Royal, to restaurants where the threshold experience matters as much as the destination itself. This isn't a conversation about fixtures or specifications—it's a deep dive into the philosophy, process, and pressure of designing light that doesn't just illuminate, but immerses.Paul reveals why luxury is different for every client, why the journey matters more than the photo, and why the best lighting design happens when you deliberately don't design around existing products. He walks through the 12-month process of developing a single facade detail, the crude cardboard models built in-office to sell falling leaf effects, and why sometimes you have to convince a client to let you design the back-of-house with the same care as the front lobby—because their staff matters as much as their guests.💡 Key topics explored:• How luxury is defined differently for every client, brand, and geographical context• Why immersive design isn't about spectacle—it's about making people feel comfortable while subconsciously guiding them through space• The critical importance of walking the guest journey before designing a single fixture• How collaboration with architects, interior designers, and landscape designers unlocks 100% success—and why lighting can only achieve 30% alone• Why Paul's team deliberately avoids designing around existing products—and the creative innovation that forces• How crude office models made from foam board and foil help sell complex lighting concepts• Why tight budgets demand double creativity—and why back-of-house design can be just as rewarding as front-of-house luxury• The balance between design perfection and construction reality—and why flexibility is essential in fast-track projects• Why the best measure of success isn't the rendering—it's the expressions on people's faces when the space is lived in❤️ Big appreciation for the partners who support this work and trust the vision. They believe in thoughtful conversations, strong community, and letting designers' voices lead. Grateful to build this together.1️⃣ Gotham Lighting - https://watch.lytei.com/gotham2️⃣ Kelvix - https://watch.lytei.com/Kelvix3️⃣ LEDflex - https://watch.lytei.com/LEDFLEX4️⃣ Diode LED - https://watch.lytei.com/diode5️⃣ Targetti USA - https://bit.ly/targettiusaChapters