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Luxury Living: Designing Lighting That Sells Itself - Pete Romaniello
40 minutes Posted Oct 21, 2025 at 12:00 pm.
Introduction: The Problem with Bad Lighting
Introduction to Pete
The Hunger for Lighting Knowledge in the AV Industry
Fundamental Principles of Lighting Design
Understanding Construction Limitations
Getting Clients Excited Without a Showroom
Frank Lloyd Wright and Timeless Design Principles
Collaboration Between Lighting Designers and Integrators
Closing Thoughts: Respect and Collaboration
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40:50
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Show notes
In this episode of the LytePOD, host Sam Koerbel sits down with master lighting designer and educator Pete Romaniello live at Lightapalooza, the premier event for custom home integrators learning to adopt lighting as a new design category.
With over 30 years of experience, Pete breaks down the fundamentals of great lighting design — from placement and purpose to ethics and education. He shares why lighting should start with the walls, not the fixtures, and how to create spaces that make people say “My house is beautiful,” not “Look at that fixture.”
If you’ve ever wondered how to bridge the gap between selling lighting and designing it well, this conversation will change the way you think about every ceiling, wall, and beam of light.
Where Pete works: https://www.conceptuallighting.com/
Where we recorded this: https://lightapalooza.com/
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