Lighting is the biggest opportunity most integrators aren’t taking full advantage of.In this episode, Trent Mulligan shares how reps and dealers can unlock real revenue, why luxury homes are often underlit, and why education and early involvement are the keys to making lighting work.🎧 Listen now to hear:<ul><li>How to grow without doubling staff</li><li>Why “bad light” is still the norm in high-end homes</li><li>The power of getting in at the start of a project</li></ul>

Lighting's Next Big Problem - Andrea Wilkerson + Rachel Fitzgerald

Diving into the honest, creative, challenging, and fun human part of how design really happens - all with a little love for light along the way. Featuring creative minds who walk into their own story - from designers to manufacturers, innovators, and professors - unpack their vision, ideas, accomplishments, and habits that make it happen!