Lighting is no longer just an accessory — it’s becoming a core profit center for AV integrators. In this episode, Sam Koerbel sits down with CEDIA co-founder Tom Doherty and current CEO Daryl Friedman to explore why lighting is now a strategic focus for the custom integration industry.They discuss:<ul><li>Why lighting represents the next big opportunity for integrators</li><li>The challenges of adding lighting to your business model</li><li>How CEDIA plans to educate and support its members</li><li>What does this shift mean for the future of smart home integration</li></ul>Whether you're already exploring lighting or still unsure where to start, this episode offers clarity, leadership, and insight into the future of residential technology.

AI Changes Design - Paul Boken

Diving into the honest, creative, challenging, and fun human part of how design really happens - all with a little love for light along the way. Featuring creative minds who walk into their own story - from designers to manufacturers, innovators, and professors - unpack their vision, ideas, accomplishments, and habits that make it happen!