How do you build a company with sustainability at its roots? You start from the ground up and let every possible decision be guided by a foundation of principles that keep the holistic, big-picture view in mind. That's exactly what Karen Jess-Lindsley, CEO of Lindsley Lighting, set out to do when she teamed up with her partner to start Lindsley Lighting. From leveraging minimalism and timeless design to using tactical decision-making—like building around RoHS-compliant components—Karen outlines some practical steps that both lighting designers and manufacturers can take to boost the sustainable practices of the entire industry.