What is the TNRD and why does it matter? Steven explains how his role is tied to tourism and how Kamloops allows his community to thrive.

Karen Hayes from WestJet Encore

Luv'n The Loops is about equipping locals with the tools to share Kamloops' boldly unscripted stories. On our weekly radio segment, we chat with folks that are moving the needle for the tourism economy in our city. You will be surprised who is affected by the tourism industry and which businesses are thriving because of it. Our hosts open up the weekly guests so listeners get a taste of the personal experiences of each individual. There are lots of laughs and unexpected twists and turns on each episode.Hosted by Christina Pilarski from CIPR Communications and Jason Hewlett from Radio NL.