Steve walks listeners through the important transformation Kamloops' tourism industry has gone through over the last 15 years. Spoiler alert - it just keeps getting better.

Jordan Oelrich from Interior Fly Fishing Co.

Luv'n The Loops is about equipping locals with the tools to share Kamloops' boldly unscripted stories. On our weekly radio segment, we chat with folks that are moving the needle for the tourism economy in our city. You will be surprised who is affected by the tourism industry and which businesses are thriving because of it. Our hosts open up the weekly guests so listeners get a taste of the personal experiences of each individual. There are lots of laughs and unexpected twists and turns on each episode.Hosted by Christina Pilarski from CIPR Communications and Jason Hewlett from Radio NL.