In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales.The secret?TikTok Live.We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce.✅ Learn the secret to TikTok Live selling✅ Why your first 30 seconds can make or break your stream✅ How to deal with trolls, engage customers, and build real loyalty✅ Behind-the-scenes of a multi-studio livestream setup✅ Why Real Man Apparel offers 36 size combinations — and why that matters✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed.🛒 Visit Real Man Apparel: rmac.store💡 Want more expert tips? Subscribe to Lunch with Norm and never miss a beat. Chapters______________________________________This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________Sponsors:Sellerboard - https://sellerboard.com/?p=02091 AZ Rank - https://azrank.com/#get-quote ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm