Lunch With Norm - The eCommerce & Amazon FBA Podcast
Lunch With Norm - The eCommerce & Amazon FBA Podcast
Norman Farrar
The Main Image Fix That Made $19K | Matt Kostan
49 minutes Posted Jul 8, 2025 at 2:36 am.
– How AI Is Transforming Amazon Ads in 2025
– Why ProductPinion Is a Game-Changer for Listing Optimization
–  Main Image Testing
– The Free Image Check Tool Every Seller Should Use
– What Makes Shoppers Click
– How GenSpark Is Fueling AI-Driven Content
– What 19pine.ai Can Do for Amazon Sellers Right Now
– Next Level Pixeling App
– Emailing US vs EU
– Where AI Tools Are Headed
– What Airlines Can Teach Us About Amazon Marketing
– Predicting the Future of Online Shopping & Conversion
– Dorian’s New App That Could Replace Your Tool Stack
– The Best Tool for Winning Amazon Images
– How to Connect with Matt + Free Resources
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49:34
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Show notes
In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.
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Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.
 
Matt breaks down:
- His 5-step formula for creating high-converting Amazon images
- The psychology behind scroll-stopping thumbnails
- A/B testing tools like ProductPinion and PickFu
- Why copywriters and designers need to work together
- Common listing mistakes sellers make in 2025
Timestamps
 
How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.
 
👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies.
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This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
 
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
Sponsors:
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
 
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan