Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you alreadyhave?🚨 Get Levanta's Affiliate Ad Shift Calculator - HEREIn this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation.Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow._________________________________This episode is sponsored by Levanta:Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending.Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.🚨 Get My Shift Calculation → HERE_________________________________What You’ll Learn:- Why retention acquisition is for long-term growth- The truth about "Subscribe & Save" (and why it’s not a real strategy)- Dan’s “Subscribability Framework” to boost LTV and reduce churn- How to engineer offers that keep customers buying month after month- Real examples of brands going from $500/month → $150K/month- AI-powered automation using Make.com & n8n- How to build feedback loops through post-purchase flows and surveys- Critical metrics to track: churn, time to reorder, reactivation success & moreTimestamps Hosted by: Norm Farrar, “The Beard Guy” Newsletter: https://lwn.news Join the community: Facebook Group | WhatsApp | Subreddit Hashtags: