How can I harness, and protect, the value of my intellectual property? Creative ideas are valuable. But as a creative it can be hard to know what is worth protecting and when it’s worth sharing IP to get things made. Hear from Wendy Zukerman of podcast Science Vs, who sold the idea to US company Gimlet Media and Animal Logic’s Zareh Nalbandian, on why IP generation is good business. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

S2 E5 | Creative ideas in the global economy

Lumina is a podcast about the future of creativity — the ways technology is changing the way we tell stories, and the place they have in the world.&nbsp;Fenella Kernebone speaks to leaders from Australia and around the world to explore the unique opportunities for creative industries at this moment in time.&nbsp;Season 2 is about the business of storytelling — how to thrive as a creative in Australia's evolving economy. Season 1 looks at how tech is challenging and shaping the way we share stories. Hosted on Acast. See acast.com/privacy for more information.