Within a couple

of weeks, historic data as the foundation of revenue management and pricingdecision criteria have become much less important or even irrelevant.Especially in the aftermath of the Corona crisis, real-time data will play amuch more important role. Based on current insights, revenue management andpricing have to be done differently. In this podcast, Lufthansa Consulting'sGeorg Baust discusses the importance of approaching data as the foundation ofdecision making in a different manner and gives his thoughts on furtherdevelopments in an industry driven by the demand in the post Covid-19 era.

Moderator:

Florian Schwendner – Senior Consultant

Expert: Georg

Baust – Associate Partner and Head of Sales & Revenue Management SolutionGroup