Two pre-sale tickets six days before bell time would scare most promoters into canceling. We didn’t. We hit the road, leaned on the crew, and learned the kind of lessons you only get when you’re building an indie lucha libre promotion in real time with no safety net. We talk through the Denver run from the inside: the sponsor hunt, the pressure of making every flyer and post count, and why “presentation matters” isn’t just a slogan when you’re asking businesses to invest. We explain how we p...