Independent lubricant manufacturers in many ways represent the backbone of the industry. Most of the attention goes to the large multinationals, but in almost every country there are small to medium sized lubricant brands serving local industry. ILMA - the Independent Lubricant Manufacturers Association - represents these organisations in the US. I talked with their CEO, Holly Alfano and Director of Communications, Caitlin Jacobs about the unique challenges faced by the independents, as well as the advantages they might have over their larger counterparts.

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