]Moshe defines love as “energy that uplifts and connects.” He claims that it is the antidote to the problems within the world of work. We confuse business with war, he says. He and Marcel share examples of war terms that are so frequently used in business. While this may seem like a small concern, it is harmful because it dehumanizes customers and competition. [8:18]The seven principles of the Amare philosophy are: treat one another well; inspire connection; get on purpose; respect money; choose love over fear; take the long view; and prioritize relationships. Marcel asks Moshe to elaborate on the fifth principle: choose love over fear. Fear constricts us, he replies, and narrows our view of possibilities as we operate on survival mode. Love, however, is expansive, creates openness and awareness of possibilities, and does not limit you like fear. [14:21]“What is honored in a company is cultivated there,” Moshe quotes. If there is no alignment between a company’s stated values and their words, actions and priorities, then they are creating a culture in which those values are neither practiced nor essential. [22:36]The seven principles have three foundational pillars, called the ABC’s of the Amare Way philosophy. They are authenticity, belonging, and collaboration. Moshe gives details about each pillar and examples of how they apply in the world of work. [25:25]Significant evidence reveals that putting love in action at work makes more money. Companies that operate through the same concepts and principles of the Amare Way are significantly more profitable than their competitors who do not, a study shows. Moshe gives advice to encourage those who may doubt the prospects of establishing a culture that supports the Amare philosophy. [31:00]Marcel asks Moshe why he thinks some leaders still lead through fear. It’s what they were taught, Moshe suggests, as a result of a misinterpretation of one tenet of Darwin’s survival of the fittest philosophy. He urges listeners to have courage and do the right thing by putting love to work, saying that sometimes action needs to be taken first in order to change the attitude. [37:23]ResourcesMoshe Engelberg on LinkedIn | TwitterResearchWorks.comMosheEngelberg.comTheAmareWay.comThe Amare Wave: Uplifting Business by Putting Love to Work (The Amare Way)MarcelSchwantes.com