]Marcel asks, How big a problem is a lack of trust? Joel responds that trust is at risk in society as well as in organizations. As a result, politics takes over and people jostle for power. People operate by fear and greed rather than duty or love. [4:27]You can use the diagnostic tool in Joel's book to measure the level of trust in your company, and start applying the 10 laws to build a high trust organization. [6:36]Changing a culture of mistrust is very difficult: it happens one conversation at a time, one person at a time, and it starts with you. [ 7:32] What needs to be removed from the path for trust to happen, Marcel asks. We build trust by delivering on promises, Joel responds. Transparency, clarity and constant feedback are also vital.[ 8:30]Joel explains how a high trust culture saves a company money. [12:32]Law 2 is Invest in Respect. If you want to build a great culture you need to have respected people on a winning team doing something meaningful.  [14:56]Law 8 is Show Humility. People don't trust leaders who never admit a mistake or show vulnerability. Humble leaders allow themselves to be influenced, they take feedback seriously. [17:05]There are two levels of betrayal. Joel advises how to deal with each type. He emphasizes that where there is a values dispute, remove yourself from the situation. People will compromise on many things, but not their values. [18:16]Marcel wants to know how leading from fear destroys trust. Fear is a strong motivator, Joel explains, but it's not viable long-term. Once you scare someone into doing something, they will do it as long as they feel afraid; the minute they're no longer scared, they will either leave or get back at you. [21:53]Love is the most powerful motivating force in the universe. Plus it's completely durable. If you can build an organization rooted in love, where you care deeply for one another, your company’s potential is limitless. [ 23:00]ResourcesJoel’s book: The 10 Laws of Trust: Building the Bonds That Make a Business Great JoelCPeterson.com To see how Love in Action works at TDIndustries, visit TDIndustries.com  Subscribe to the TD Talks blog