How do naming and branding decisions affect people’s willingness to adopt food substitutes?

Links and Show Notes

• Omnivore
• Tofu
• Beyond Meat
• List of meat substitutes
• Better Cheddar vegan cheese image
• Nut Mylk Base image
• Almond milk
• Pea protein
• An Australian macadamia milk example (not a sponsor!)
• For those confused by the last part of the title, here’s what malk is.