In this new series of Loud&Unfiltered, Inside The Industry, we have Jacob, better known online as Jakkob, who has lived one of the wildest, most unlikely journeys in UK club culture. From burning CDs on Numarks in his teens, to blagging his way into his first warm-up gig, to accidentally becoming the UK’s biggest “SeshTok” personality, to now selling out shows, releasing on major labels and having the biggest DJs in the world play his tracks… the story is outrageous, relatable, and full of proper rave folklore.In this unfiltered conversation, Alex and Josh dive deep into how Jacob built an audience of over one million followers, the moment he became “the Smash Guy”, why some venues refused to book him because of his comedy style, how he balances humour with credibility, and how he’s now carving out a serious path as a DJ and producer.Across the episode, Jacob speaks candidly about building community, getting taken seriously in the scene, content strategies, viral format creation, behind-the-scenes festival stories, insane afterparty invitations, playing Ibiza Rocks all summer, releasing on respected labels, getting support from huge names like Baker, Siragusa, Rossi, and why seeing your own tune go off in a club is still the biggest buzz on earth.Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/Key Moments: