In this Inside London edition of Loud & Unfiltered, Alex Jukes sits down with Jules Cromwell - one of the most respected figures in the UK music and media industry. From Top of the Pops to nearly two decades at Mixmag, and now Global Commercial Director at Clash, Jules shares unfiltered insights into how London shaped global club culture and why the city’s grassroots creativity still matters.She talks about building her career in media, working with global brands like Diageo and Volvo, the creation of the Mixmag Lab, and the wild, unrepeatable moments that defined an era. Jules also discusses founding Stoho House, a charity club night raising thousands for local causes, and reflects on how the industry can continue to nurture community, inclusivity, and connection through dance music.What You’ll LearnHow Jules broke into music media via Top of the PopsThe evolution of Mixmag and the rise of global dance cultureBehind the scenes of The Mixmag Lab and legendary office ravesHow brand partnerships reshaped the music businessThe story of Stoho House and giving back to London’s grassroots venuesWhy networking, creativity and community still drive the scene todaySubscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/Key Moments: