Do you have the courage to change your business model and strategy? To really challenge the status quo, you need to spend some time and energy on radical areas as well as be efficient with your existing business model. 
This episode features AJ Boelens, Managing Director at Innovation Connected and leading practitioner for customer-centric strategy and innovation. Tune in to learn how to create value for your customers by linking strategy, innovation, and marketing, and to learn all you need to know to efficiently bring radical ideas to life.