What if there was a memory hook to implementing an innovative mindset?  Christine Wang from the Lufthansa Innovation Hub shares her 5 P&apos;s for Innovation: Purpose, Profit, Process, People and Passion. Tune into the latest podcast episode to find out more about the 5P&apos;s, about her biggest learnings from Alibaba, and how she sees the future of travel.

The idea behind the Lufthansa Innovation Hub

Attracting the right people to drive innovation

Creating value with an innovation unit and getting closer to the end-consumer

Passion about innovation and how to incorporate it into your company culture

Don’t assume you know the answers - go to market and test

Maturity in Asia in terms of corporate venture building 

5 P's for an innovative mindset: Purpose, Profit, Process, People and Passion

Frame the scope of innovation well to avoid failures

What is Christine looking forward to and what inspires her?

How would you define Digital Transformation?

“Lost In Transformation” by MING Labs hosts practitioners from the field of Digital Transformation and Corporate Innovation who share insights into the methodologies, mindsets and technologies shaping the landscape today, as well as their personal lessons learned from their own attempts.