<p><b>Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.</b></p>

 Like, how was the situation when you entered StarHub?

There wasn't a clear definition of what digital transformation means to the company. 

Outsourcing vs insourcing and how it affects customer experience?

How was the retail transformation of the  e-commerce side and the mindset shift journey like?

Changing user experience to get people to purchase online.

Was there anything about incentives that was done?

Flourishing Design In A Regulated Space: Creating Impactful Products In Banking

“Lost In Transformation” by MING Labs hosts practitioners from the field of Digital Transformation and Corporate Innovation who share insights into the methodologies, mindsets and technologies shaping the landscape today, as well as their personal lessons learned from their own attempts.