Lost In Transformation
Lost In Transformation
MING Labs
From Idea To Startup: How We Entered The Wine Delivery Business
36 minutes Posted Apr 16, 2020 at 6:00 am.
Talking about BottlesXO, what is the value proposition exactly?
What is BottlesXO?
What was the problem they wanted to resolve?
How the venture was born?
Positioning the business and the product
Processing the orders and adjusting the app features
How did they know where to expand first?
Process of reinventing the application
Differences in markets when opening and expanding the new business
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Sebastian Mueller is the Co-Founder and COO of MING Labs, the digital innovation company that has partnered with BottlesXO to revolutionize the way we buy and order wine online. This is the story of their journey from a scrappy idea to a success start up. Learn why it is important for startups to reinvent existing structures and always go for what's breaking!