A New Recipe For Creativity: Insights From An Innovator: In this episode of the Lost In Found podcast from Catch+Release, you’ll hear Tom Christmann's conversation with Micky Ogando, Founder and Chief Creative Officer of Bakery, an independent creative agency based in Austin, Texas that uses art and science to connect influential brands to culture. Bakery exists to deliver craft, story and usefulness to an audience that hates advertising. Or, as they say on their website: “TL;DR: We make things people want.”Listen in as Micky and Tom discuss how starting the creative process earlier ensures that advertising is not just an afterthought but a fundamental component of product conception. And the results speak for themselves. By integrating marketing into product development, Bakery is redefining the role of a creative agency.