How can we get more creative when trying to solve big problems? This is the question that Roger Firestien, PhD, has been asking (and answering!) for over 40 years! As a consultant, professor and author of six practical, science-backed books, Roger has helped dozens of clients not only solve complex problems, he has taught them how to do this on their own. In this episode, we talk about his journey to this field, how his upbringing encouraged creativity and his new book, Create In A Flash - A leader’s recipe for breakthrough innovation.