Larry Gibbons
Episode 116 Winning content strategies for TikTok, Instagram and Facebook. Featuring Larry Gibbons, President, The Gibbons Group
-The Lockbox Podcast with Jeffrey Brogger
This episode is invaluable to realtors that want to know the strategies in content creation and distribution. The Greater Capital Area Associations of Realtors and Bethesda Magazine recognized Larry Gibbons, President of The Gibbons Group, as one of the Top Producing Individual Agents in the DC, Maryland, and Virginia metro areas. His work has been featured in Bethesda Magazine, Hustle and Smart Agents Podcasts.
Larry gives great, practical insights why and how realtors should use various platforms to educate and not to sell to potential clients. Larry has 40 thousand TikTok followers, 50 thousand on Facebook and almost 40 thousand on Instagram.
Highlights of our conversation include:
Rules of engagement on TikTok.
Provide educational content on social media and forget selling.
Learn what’s trending on each platform and follow the trend.
Keep producing content because you’ll never know what might take off.
Use feedback to understand engagement.
The thought process for running ads.
The importance of continual branding.
When you understand how the audience needs to be educated, then content is limitless.
Enjoy the show!
Connect with Larry:
Website: https://www.gibbonsgp.com/
Connect with Jeff:
Facebook: https://www.facebook.com/jeffrey.brogger
LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
Twitter: https://twitter.com/jeffbrogger
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https://steezy.digital/ultimate-real-estate-goal-setting-framework
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