Michael Borodinsky,Vice President and Branch Manager, Caliber Home Loans
The Lockbox Podcast with Jeffrey Brogger
Episode 025 Top 75 MLO Shares Best Practices for Lead Generation and Business Scaling with Michael Borodinsky, Vice President and Branch Manager, Caliber Home Loans
Michael Borodinsky, Vice President & Branch Manager, Caliber Home Loans has funded over $5-billion in individual home loans to over 12,000 homeowners over the past 36 years. In 2020 Michael was named NAHB Mortgage Professional of the Year, and even with the pandemic, his business continues to grow with last year’s transaction volume reaching $349-million.
Caliber Home Loans specialized in new home and condominium projects, and offers unique programs to support this market, including a 12-month rate protection plan and waived condominium presale requirements.
Michael attributes a good part of his success to solid lead generation and nurturing. In our conversation, we discuss his strategies including:
Build a solid foundation and reputation for giving value to clients.
Be an educator to your clients.
Ask clients to complete a satisfaction survey and ask for referrals.
Co-branding strategies and lead development.
Invest in technology.
Market predictions and the uncertainty of Fannie Mae and Freddie Mac.
Enjoy the show!
Connect with Michael:
Website: https://www.caliberhomeloans.com/
Connect with Jeff:
Facebook: https://www.facebook.com/jeffrey.brogger
LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
Twitter: https://twitter.com/jeffbrogger
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