This week in location based marketing we're discussing Mobivity launching omnichannel offer platform with Subway,  Apple teaming with PlayNetwork for retail music, PayPal to acquire Honey for $4B, Tesco’s One Stop launches AR game, JCPenney opening new store with barbershop and styling, and CVS + Weather Channel team-up on AI flu predictions. 

So many amazing location based marketing occurred this week so this episode is a must see!