Local SEO - The Expert’s Guide
Local SEO - The Expert’s Guide
Sterling Sky Inc.
AI Is Killing Content The Only Way to Win (Ross Simmonds)
1 hour 14 minutes Posted Jul 22, 2026 at 2:30 pm.
Introduction: The State of AI and Content Scraping 01:08 - How Gemini and AI Tools Impact Creator Traffic 02:16 - The Long-Term Shift: Moving Beyond the "10 Blue Links" 05:01 - Three Business Models That Thrive in the AI Era 07:27 - Content Strategy for Lawyers and Home Service Businesses 10:44 - Reddit Marketing: A Real-World Insurance Case Study 14:46 - When and How to Start a Brand Subreddit 17:50 - Managing Negative Reviews and Brand Sentiment on Reddit 25:48 - How to Write Reddit Posts for Engagement (Not Just SEO) 29:04 - The Risks of Buying Reddit Comments and "Spammy" Marketing 33:23 - The Role of an Agency in Managing Reddit Presence 35:22 - Content Formats That Earn the Most Backlinks 40:17 - The Biggest Mistake Brands Make with AI Content 44:49 - Remixed Stories: Repurposing Content for Longevity 46:25 - Create Once, Distribute Forever: Book Insights 47:54 - The Future of AI-Generated Avatars and Brand Trust 51:14 - Attribution and Tracking Success in a Multi-Touch World 53:07 - Social Ad Strategy: TikTok vs. Meta vs. Reddit 55:53 - Using Reddit Ads to Influence Search Results 01:03:08 - Marketing for Emergency Services (Locksmiths, Plumbers) 01:04:21 - The "Four Es" Content Philosophy for Local Businesses 01:06:34 - Rapid Fire Questions: Marketing Trends, Dead Platforms, and Originality 01:13:48 - Outro and Where to Find Ross SimmondsEp 26119#localseo #seo #localsearch __________________________________________READY TO TAKE YOUR LOCAL SEO TO THE NEXT LEVEL?Websites: https://www.sterlingsky.ca/https://localu.org/https://localsearchforum.com/Blogs:https://www.sterlingsky.ca/blog/https://localu.org/blog/
Introduction: The State of AI and Content Scraping
How Gemini and AI Tools Impact Creator Traffic
The Long-Term Shift: Moving Beyond the "10 Blue Links"
Three Business Models That Thrive in the AI Era
Content Strategy for Lawyers and Home Service Businesses
Reddit Marketing: A Real-World Insurance Case Study
When and How to Start a Brand Subreddit
Managing Negative Reviews and Brand Sentiment on Reddit
How to Write Reddit Posts for Engagement (Not Just SEO)
The Risks of Buying Reddit Comments and "Spammy" Marketing
The Role of an Agency in Managing Reddit Presence
Content Formats That Earn the Most Backlinks
The Biggest Mistake Brands Make with AI Content
Remixed Stories: Repurposing Content for Longevity
Create Once, Distribute Forever: Book Insights
The Future of AI-Generated Avatars and Brand Trust
Attribution and Tracking Success in a Multi-Touch World
Social Ad Strategy: TikTok vs. Meta vs. Reddit
Using Reddit Ads to Influence Search Results
Marketing for Emergency Services (Locksmiths, Plumbers)
The "Four Es" Content Philosophy for Local Businesses
Rapid Fire Questions: Marketing Trends, Dead Platforms, and Originality
Outro and Where to Find Ross Simmonds
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https://www.sterlingsky.ca/can-reddit-links-impact-google-rankings/There’s more content than ever… and somehow, less of it actually sticks.AI can pump out posts in seconds. Feeds are crowded. Attention spans are brutal.So the real question is: why should anyone care about what you make?In this conversation, I sat down with Ross Simmonds, founder of Foundation Marketing and one of the sharpest thinkers in content right now, to get into what’s actually working.We talk about:🔹Why most content gets ignored (even when it’s “good”)🔹What makes something memorable in a sea of sameness🔹Why you should bother creating content when AI is stealing itIf you’re building a brand, growing an audience, or you feel like your content is disappearing into thin air: This one’s worth your time.Show Links:https://rosssimmonds.com/book/https://foundationinc.co/podcast/ross-simmonds-show/https://x.com/cybercpu/status/2046813626175267249What's the best type of content to get links?https://www.linkedin.com/posts/rosssimmonds_whats-the-best-type-of-content-to-get-links-share-7452739059107688448-6VPcChapter: