Local SEO - The Expert’s Guide
Local SEO - The Expert’s Guide
Sterling Sky Inc.
Ex-Googlers Reveal 3 Google Business Profile Secrets | Brad Wetherall & Joel Headley
1 hour Posted Jun 24, 2026 at 2:30 pm.
Introduction : Why your Google reviews disappear and profiles get suspended
Meet the Former Googlers : Intro of Brad Weatherall and Joel Headley
The Mystery of Missing Reviews : Understanding the cyclical nature of review removals
The Balancing Act : How Google experiments with algorithms and causes collateral damage
Why Seasonality Matters : Why Google avoids major algorithm tweaks in Q4
Behind the Scenes : How Google targets spam and uses automated scripts
Review Parties and Proximity Signals : The risks of getting too many reviews at one location
Tactics for Getting Filtered Reviews to Stick : Discussion on editing reviews and profile links
The "Recaptcha" Logic in Reviews : How mouse movement impacts Google's trust
New Google Guidelines : Speculation on why Google discourages mentioning employee names
Do Reviews Ever Truly Get Deleted? : Understanding the hidden database where content is stored
One Google, Many Teams : Why advice contradicts enforcement across Policy, Product, and Support
Is Reaching Out to Support Worth It? : The reality of modern automated machine decision-making
Pro-Tips for Navigating Support Levels : Understanding Levels 1, 2, and 3 and the language trick
The "Escape Hatch" : How to trigger the manual verification process
Coming Up on Part 2 : Teaser for the next episode on negative reviews and suspensions
Introduction : Why your Google reviews disappear and profiles get suspended
Meet the Former Googlers : Intro of Brad Weatherall and Joel Headley
The Mystery of Missing Reviews : Understanding the cyclical nature of review removals
The Balancing Act : How Google experiments with algorithms and causes collateral damage
Why Seasonality Matters : Why Google avoids major algorithm tweaks in Q4
Behind the Scenes : How Google targets spam and uses automated scripts
Review Parties and Proximity Signals : The risks of getting too many reviews at one location
Tactics for Getting Filtered Reviews to Stick : Discussion on editing reviews and profile links
The "Recaptcha" Logic in Reviews : How mouse movement impacts Google's trust
New Google Guidelines : Speculation on why Google discourages mentioning employee names
Do Reviews Ever Truly Get Deleted? : Understanding the hidden database where content is stored
One Google, Many Teams : Why advice contradicts enforcement across Policy, Product, and Support
Is Reaching Out to Support Worth It? : The reality of modern automated machine decision-making
Pro-Tips for Navigating Support Levels : Understanding Levels 1, 2, and 3 and the language trick
The "Escape Hatch" : How to trigger the manual verification process
Coming Up on Part 2 : Teaser for the next episode on negative reviews and suspensions
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Show notes
https://www.sterlingsky.ca/local-seo/In Part 1 of this exclusive Episode, I sit down with former Google employees Joel Headley and Brad Wetherall to uncover what really happens behind the scenes of Google Business Profiles, and what business owners often get completely wrong.
Why reviews disappear, why edits don’t stick, and why support often feels like a dead end.
We break down how Google actually evaluates trust, filters reviews, and decides what gets published or ignored.
If you rely on Google Maps to drive calls, leads, or foot traffic, this is a conversation you don’t want to miss.
Links:
https://www.thegbpexperts.com/
https://www.linkedin.com/in/bradwetherall/
https://www.linkedin.com/in/joelheadley/
Chapters
 
Ep 26102 pt1
 
#localseo #seo #localsearch
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