PM ETDuration: 2 HoursSpeaker: Chris Dreyer & Joy HawkinsIn 2025, AI Overviews and constant algorithm changes are reshaping how lawyers show up online — and for some, it’s been devastating. But others? They're thriving.Join us for a candid and tactical conversation with two of the top SEO experts working in legal marketing today, Chris Dreyer and Joy Hawkins. If you're a lawyer, legal marketer, or agency trying to help law firms grow in a rapidly evolving search landscape, this is the session you can’t afford to skip.Key Takeaways:1. Why some law firms are losing 40% of their traffic — and what to do about it2. What SEO strategies are actually working in 20253. Budgeting tips to get a strong ROI without burning cash4. What Google tells you NOT to do… but absolutely works5. The secret sauce behind viral link building and review generation6. How to vet SEO agencies (and avoid getting ripped off)

Intro

Google Ads

Local Service Ads

Types of Ads

Performance Max

Competition Bidding

AI Trends

Leads from Googles AI

Winning awards

Creating Awards

Local vs Organic

Core Updates

Author Attribute

QA Content

Video Ads

Business Profile Posts

Business Profile Posts ROI

Impact Ranking

How to get listed

Reviews

Getting More Reviews

What is against Googles Guidelines

Yelp Tips

Facebook Reviews

Law Firm Reviews

Curtis Boyd Interview

Google Business Profile

Marketing Intel

Semantic SEO

Geographic Exclusivity