AM ETDuration: 1 HourSpeaker: Wil Reynolds & Joy HawkinsWebinar Sponsor: Langan Financial GroupIf your business relies on search traffic, the rise of AI overviews on Google might feel like a threat. According to Ahrefs, some companies have seen a staggering 20-40% drop in clicks—and the trend isn’t slowing down.Join us for an exclusive interview with Wil Reynolds, where we’ll dive into:🔍 The real impact of AI on search traffic and conversions📈 Proven SEO strategies that still work (and what to avoid)🤖 How to optimize your content for the AI era💡 Innovative approaches to Generative Engine Optimization (GEO)Whether you're a business owner, marketer, or SEO professional, this session is packed with insights to help you adapt and thrive.Links:Wil Reynolds -https://www.linkedin.com/in/wilreynolds/https://www.seerinteractive.com/people/team/wil-reynoldsThe dashboard for tracking your search vs ai vs socialhttps://www.seerinteractive.com/insights/how-to-track-your-search-vs-ai-vs-social-disruption-in-looker-studio March Webinar with Barry Schwartzhttps://localu.org/watch-seo-2025/Client Ranking: AIO KW Coverage vs Client Ranking: AIO Conv. Impacthttps://bit.ly/44iPMm6Deep Research AI Tracking Toolhttps://cheq.ai/AI Bot Tracking Traffichttps://www.cloudflare.com/Zip Tie Click Through Rate Studyhttps://ziptie.dev/blog/how-ai-overviews-will-affect-publishers/Get hidden social informationhttps://phantombuster.com/Tracking AI Blog Posthttps://www.seerinteractive.com/insights/how-ai-overviews-are-impacting-ctr-5-initial-takeawaysChapters:00:00 - Introduction: AI Dominating Search Results00:30 - AI and the Impact on Traffic01:06 - Revenue vs. Traffic Metrics04:14 - B2B vs. B2C Impact06:26 - Tracking AI Traffic09:02 - Strategies to Appear in AI Overviews11:31 - Local SEO and AI14:03 - Improving Local Business Content16:04 - Content Strategy and SEO20:11 - Effective Use of Social Media for Business23:41 - Tools for Analyzing AI Traffic27:01 - Preparing for Future AI Changes

Introduction: AI Dominating Search Results

AI and the Impact on Traffic

Revenue vs. Traffic Metrics

B2B vs. B2C Impact

Tracking AI Traffic

Strategies to Appear in AI Overviews

Local SEO and AI

Improving Local Business Content

Content Strategy and SEO

Effective Use of Social Media for Business

Tools for Analyzing AI Traffic

Preparing for Future AI Changes