Personal branding is a buzzword that’s heard often in the online job searching world, especially how this can be accomplished with social media. With numerous options for branding yourself on social media, many people question how they should accomplish this. Others, who are less familiar with social media question why it’s necessary. Erik Deckers, President and Owner of Pro Blog Service, joins Technically Speaking to share with us why personal branding and social media go hand in hand. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.