Guest Paul Greenberg, Award Winning Director / Producer - CEO and Founder of Greenberg Direct, an independent infomercial production company, shares his thoughts on today's direct response industry. Since what I do for "real" is direct response marketing through my company C Spot Run Productions for the past 20 years, I love discussing unfiltered the changes times marketing especially when it comes to infomercials. John Abdo, star of the Abdoer, Adboer Xtreme,Abdoer Twist, Androzene and The WonderFlex Pillow calls to tell me how awesome I am - I'm serious