EPISODE 732 - Rich Lyons - Life Is Sales, sales mastery includes self awareness and embracing the unknown In this episode, Dave welcomes Rich Lyons, author of Life of Sales, entrepreneur, and former CEO of Lyons Consulting Group. From escaping the Chicago winter for the warmth of Zihuatanejo to reflecting on a career rich with lessons in integrity, leadership, and purpose, Rich shares an intimate look at his personal and professional evolution. Now an author, speaker, and mentor, Rich discu...