<p>Robert Pocock runs a 3,000 hectare mixed cropping and self-replacing Merino sheep enterprise in the SA Mallee called Lampata, and was an early adopter of livestock technology in sheep management.  Robert discusses how these technologies have helped him achieve business and enterprise goals. </p>

S03E05 – Focus farm: Wudinna – Chris Lymn on individual animal selection and eID

This series explores South Australia’s Red Meat and Wool sector; speaking with livestock producers, technology providers and more about how they can work with producers to strengthen their business to grow more prosperous regions. It showcases success stories from the ground, and how they’ve benefited from changing their farm’s business model with the adoption of technology, infrastructure or best practice. These talks are part of the Red Meat and Wool Growth Program an initiative of Primary Industries and Regions SA and supported by Meat &amp; Livestock Australia, SA Sheep and Cattle Industry Funds, and SheepConnect SA.