Exploring “Land-Raised”: A New Approach to Seafood ProductionMax FranciaMax Francia, an MBA from the MIT Sloan School of Management, is Atlantic Sapphire’s Marketing Director. Max has extensive experience in consumer-packaged goods, having worked globally at Procter & Gamble and Spectrum Brands. Recently, Max is applying his passion and knowledge of consumer insights, brand management and strategy to the food sector, where he spearheads Bluehouse Salmon’s brand development.