Many new creators enter the industry with a major misconception: that high-volume podcast ads are the only path to a sustainable income. If you are a business owner or a thought leader with a niche podcast, relying on programmatic ads or traditional sponsorships can leave you feeling frustrated and undervalued. In this episode of Podcasting Unlocked, we set those expectations and discuss the reality of podcast monetization. We dive into why you don't need a massive audience to generate sustai...