Show notes
Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.(00:00) - Your kettle has a sonic brand(00:30) - Introduction(00:53) - Why is audio branding important?(03:01) - Jodi’s pick: Intel(06:31) - Mark’s pick: Sega(09:00) - Jodi’s pick: McDonald’s(12:16) - Mark’s pick: KFC(13:14) - Jodi’s pick: Netflix(15:08) - Mark’s pick: macOS startup chime(17:53) - Jodi’s pick: State Farm(19:37) - Mark’s pick: Cadbury(21:34) - Jodi’s pick: Renault(23:55) - Mark’s pick: Xbox 360(24:49) - Midamble(27:14) - Building the final list(28:14) - Honourable mentions(32:15) - Making people pay attention(35:16) - Pearl and Dean(36:15) - The Audio Branding podcastListen to the Audio Branding podcast, and book Jodi for your next project.
