Wenying Li and Ian Rodwell

Anyone working in global organisations, or with clients, suppliers and partners around the world, will know about the challenges and rewards of operating across different cultures. In this episode, we discuss why cross-cultural competence is important and how it can help you in your career. We also explore the key research on cultural dimensions and leave you with some practical ideas that you can immediately put to work.

Key sources for this episode include:

• Erin Meyer – The culture map: breaking through the invisible boundaries of global business
• Geert Hofstede – Cultures and organizations: software of the mind