The Apple Vision Pro is now out in the market for its buyers. While the Internet is going on about how great or not great the product is, this $20 bn bet by Apple is its foray into a new product category. What that means is that its impact on the XR (AR, VR or MR) technology market is yet to be determined. This spatial computing product has been positioned as a productivity, entertainment and communication device to attract business as well as mass consumers. The product and its operating system - VisionOS - is now providing a new spatial UI that has the potential to provide immersive activations for B2C and B2B customers. As exciting this spatial computing device by Apple is, let's look at how marketing organizations should look at this product and XR (AR, VR or MR) technology.(((((