A social media consultant discovered that TikTok could now allow users to upload up to 15 minute long videos. This exciting news clearly indicates that TikTok is looking to attract more content creators publishing long-form videos on YouTube. How does this impact other platforms like YouTube and Instagram; users; content creators; and specifically, marketers?

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) Attracting users to win over the competition

) How does this impact competing platforms?

) What does it mean for content creators?