<p>Maciej Zawadziński, CEO of PiwikPRO, is joining us on the Lights On Data Show to discuss:</p>
<ul>
 <li>Why mapping the digital customer journey is important</li>
 <li>Example of a typical journey</li>
  <li>Best practices, tips and tricks</li>
  <li>Action items as a result of the mapping exercise</li>
</ul>

Why Society Needs A.I.

The Lights On Data Show brings practical, insightful conversations with leading voices in data, analytics, AI, and governance.

Hosted by George Firican, each episode helps data professionals turn complex ideas into clearer decisions, stronger foundations, and real-world impact. Expect engaging interviews on data strategy, data management, data quality, analytics, machine learning, artificial intelligence, data visualization, storytelling, AI and data governance, and the ideas shaping what comes next.

Let’s keep putting the Lights On Data.