Lights, Camera, Grow
Lights, Camera, Grow
Tobe Agency
Scoring Data for Better Marketing Campaigns (with Lisa Abousaleh, VP of Customer Success at Neutronian, Inc.)
39 minutes Posted Apr 1, 2021 at 12:00 pm.
0:00
39:20
Download MP3
Show notes

A market researcher at heart with a keen eye for detail, Lisa Abousaleh is the VP of Customer Success at Neutronian, Inc., a fast-growing startup. Neutronian provides a score, similar to a credit score, which rates the quality of a data provider’s offerings. Data providers use this scoring system to prove their value to marketers, and marketers rely on these scores to vet data providers.